Posts tagged "Growth"

Customer Stories | Google Contacts

Google Contacts Leverages ShuttleCloud to Power Onboarding for Millions of Users

Contacts is Google’s primary online address book manager. It’s available as a standalone service, within Gmail (Google’s free email service), and as a part of Google’s business-oriented suite of web apps, Google Apps for Work.

The Contacts team wanted a process that would help onboard new users by importing contacts seamlessly from their previous webmail providers.

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19 Elements that Must Be Present in a Webmail Service User Onboarding

More active users—this is the goal. However, we forget that before they can run, the users have to learn to crawl. The first step towards getting more active users is to figure out the users’ first interactions with the service.

Billions of Users… But a Lot to Improve

In spite of email’s status as one of the most popular online services and a mature product in terms of user interface and features, email providers have a lot to improve on in terms of user onboarding. So what are the key factors in a user onboarding process for an email service? What are the best practices if we want to improve the user experience?

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