Posts by "Angel Mendoza"

Let’s talk about corporate values

Let’s talk about values. These are the core beliefs that identify company X in its mission statement. Is it for show? Or do you hire, promote, assess your employees based on how they uphold these values?

Enron had some great values on paper: Respect. Integrity. Communication. Excellence. I think we can all agree they did not promote or encourage these values throughout their entire corporation.

Shared values are what makes a company unique. I might speak from a privileged position; it is easier to follow and uphold these when you are 40 instead of 40,000, but you have to start somewhere.

At ShuttleCloud, our values bring us together and decide who will be a part of our future. It is our corporate identity, and I’m proud that we learn and teach is one of our values. 

In this ShuttleCloud Bytes video, we test the team on our four Values. Studies show that people need to see and repeat things at least seven times before they sink in – When your team is under the spotlight would they be able to remember their company values?

Today we spent an incredible afternoon with Guille from our engineering team teaching us about Scuba diving.

We host bi-weekly meetings where we sit and learn from one another. Past topics include:

Behavioural Finance
How a computer works
The Xmas Special
Neuroplasticity/brain Development
The Effects of Architecture on the Brain
History and future of podcasts
Wealth Inequality from the stone age to the XXI century
Architecture meets muscle memory
Under the sea


Connecting with partners and clients through Slack

Slack has just undergone a rebrand of one of their cooler features. Slack Connect is the new craze; you’ll probably see it in your Slack dashboard if you’re an admin. 

I. Context:

  • Slack Connect is an all-encompassing term to describe ways you can communicate with another Workspace/organization.
    • Slack had these features before; however, they’ve given them a brand new coat of paint.

There are two main ways to connect with external organizations:

  1. Adding them as single-channel guest 
  • Great if the member might be a student, contractor or does not have a paid Slack plan.
    • Only workspace admins or owners can invite or manage guest accounts
  • Requires the guest to log in to the host Workspace
  • Only the host organization has access to the communication and files when the guest account expires
  1. Setting up a Shared Channel
  • Requires both organizations to be on a paid plan
    • Requires the admin on both organizations to approve the channel
      • I’ve had an easier time with the first approach (Adding each member as a guest). It allows large organizations to avoid lengthy internal procedures and get collaborating with their team in literally seconds.
  • People from other companies can collaborate in the chat right away from their Slack Workspace, where they spend most of their time. 
  • Each company keeps a record of the communication and files after the channel is disconnected.

II: Let’s build rapport

No matter which of the two options mentioned above you select, Slack will provide one key over email. Rapport is easy to build via a messaging platform. 

  • Jokes, Superbowl commentary, and the general “how was your weekend” convo is way more natural over a chat platform than others. At least for me.

If you have a key partner or lead, connecting via Slack will allow you to message counterparts outside of the group workspace directly. Just like a text message, so take advantage, comment on their profile picture, complain about your boss (or maybe not) or say Hello! and ask about their weekend. 

III: Keep the conversation going

A shared channel allows you to move deals and partnerships forward. Save time on the following:

  • Organizing your next meeting
  • Going over details in mutual documentation in real-time
  • Asking that easy question, you don’t want to send an email about

Slack has created a one-spot repository with a search feature, documentation sharing, and both teams’ ability to involve key people in the conversation. All in all a better way to communicate.

Bolster onboarding into business email through simple email migration tools

The user journey begins at the beginning. Rocket science, I know. If your company’s vision is to provide an excellent customer journey into the cloud from the get-go, start at the beginning –> by onboarding their email.

Here is a breakdown of the business email space and how adding easy to use migration tools can help web hosters, email providers, resellers and email adjacent businesses onboard more customers:

  • Very small businesses (1-10 seats): These typically make up ~75% of the total number of customers in the business email space. There are millions of potential customers, and offering an end-user driven migration tool will significantly improve onboarding. VSBs do not have an IT admin and are almost always migrating from consumer email providers like Gmail, Yahoo,, etc.
  • SMB and mid-market (11-1000 seats): This segment makes up ~20% of the total number of available customers and is more varied. SMBs don’t typically have an IT admin either, so they really benefit from a self-service migration tool. Mid-market companies often move from Exchange or similar on-premise solutions.
    • Our platform provides support for business email providers such as G Suite, Office 365 & Exchange, and can easily support other legacy email solutions.
  • Large (1000+ seats): This is a small number of companies, but it represents significant potential revenue. The biggest hurdle for adoption is change management and the complexities inherent in migrating tens of thousands of users. We’ve found that using a self-service tool like ours, companies and organizations with very large user bases find it much easier to migrate. Below are links to the self-service interfaces we’ve built for some of our biggest clients:

Europe likes its national email providers.

Email Providers in Poland

One of the noticeable trends in my research as an email geek is that European ISPs and email providers such as Orange, Sky, TIM (Italia), KPN, #1und1 possess a firm foothold on the email usage of their respective countries:

By nature, my curiosity took me immediately to Poland, where I have many friends and spent one Christmas holiday. Lots of Zurek, Bigos, Zubrowka, and of course, Pierogies. 

The trend mentioned above continues in the eastern bloc, according to Research Gemius/PBI (the standard of internet audience measurement in Poland); aside from Gmail, all the other leading email services are Polish (,,, ), and they account for 17+ million users in a market of an estimated 27 million users.

Email usage in Poland

In Latin America, where I was born and raised, except for a couple of countries, the foothold is held by Microsoft brands (Outlook, Hotmail), Gmail, and Yahoo. More to come. 

Who checks work email on vacation? Half the world does –> and I thought I was the only one ?

Nearly half the people polled on an Ipsos survey say they either agree or somewhat agree (47%) that they never check work messages/emails while on vacation.

For me, this is impossible; I need to know what’s happening (curiosity killed the cat). Am I the only one?

I’m not too fond of long vacations — I can get mental clarity and be back on the saddle with a week’s break at the most. I am also definitely not ??German ; almost 70% don’t check work email on vacation.

I’m more ?? Serbian (30%) or ?? Japanese (32%). So the next time I take a “break” it will be with my like-minded people from Belgrade or Tokyo 🙂

French Email Providers, compared to Europe

French Email Providers

In France, 30% of users rely on domestic French email providers. #ViveLaFrance

According to Litmus, Orange and SFR are among the five most popular email clients in France, with market shares of 26.6% and 9.3%, respectively.

This percentage resembles the number of users in #Italy that use Italian email providers such as TIM (Telecom Italia), Virgilio, and Libero.

Germany prefers national email providers such as WEB.DE, GMX,, and Strato almost double as their French and Italian counterparts.

In Spain, we depend on Gmail, Outlook, and Yahoo for our consumer email needs. The days were someone had a Telefonica email are long gone. 

Gmail, 15+ years and running better than ever

Sixteen years ago, Google surprised many with Gmail’s launch, its own web-based email client. Now it’s the #1 client in the world.

According to Litmus, it now reigns supreme among email clients worldwide. Based on data collected from 1.09 billion emails opened, Gmail is #1, with 38% of the market share. Apple’s strong foothold on the desktop and mobile phone industry also provided it with a 38% market share when we combine both experiences together.

Gmail #1 Email Client in the World

With 1.5 billion users, Gmail has grown into one of Google’s most successful products and the most popular email client in the world.

Let’s see what the next years contribute to this dominance especially in the business email space

Dutch Email Providers

Per a national email survey from Spotler Gmail and Hotmail ( are neck and neck as the most used email providers in the Netherlands.

While national providers like KPN and Ziggo are most popular among the older Dutch population.

Answer to which e-mail providers do you use in the Netherlands?

60% of people surveyed said they used Gmail, and another 60% said they used Hotmail.

Let’s remember that most people have more than one email account.

Some exciting conclusions, especially for web marketers, are the following:

  1. More than half of the Netherlands reads their emails on a smartphone
  2. 88% of Dutch people subscribe to at least one email newsletter in the past year
  3. 73% have bought something at least once in the past year due to a mailing list.

#2 and #3 are a result of email communication being considered a more diverse communication channel than social media. Primarily the subscription to email newsletters for discounts, brand interest, and a surprise when it’s your birthday.

Cloud Business Email Market to double by 2024

The cloud business email market will double by 2024. Led by GSuite (Google) and Office365 (Microsoft) — business email is expected to grow from $40 billion to $80 billion in just four years per a study by Radicati.

If your company is still maintaining on-premise infrastructure, you might be missing out on:

  • Lower deployment and implementation costs
  • A smaller IT department
  • Predictable ongoing costs
  • Refocusing IT resources for more valued projects
  • Higher uptime and a better product

With companies like open-Xchange via OX App Suite, Icewarp, and Zoho bringing different variables into the mix ( opensource, privacy, price points), the business email wars will be heating up in the next coming years.

Cloud business email market to double by 2024
Cloud business email market to double by 2024

Covid-19 impact on digital communications + our growing dependence on ISPs

  1. 93% of Americans view a significant interruption to their internet, cellphone service as a very or moderately big problem during the COVID-19 outbreak.
  2. 75% say they have used email or messaging services to communicate with others, while 70% report that they have searched online for information about the coronavirus. 
  3. 64% think the internet and phones will help but are not a replacement for face-to-face encounters.
  4. 16% report using the internet or email to connect with doctors or other medical professionals due to the outbreak.

These are some of the key findings from a Pew Research Center survey of U.S. adults conducted online between March 19-24:

Internet providers such as Comcast, Verizon, ATT, Charter, and Frontier have the growing responsibility to secure and improve their infrastructure. Allowing Hundreds of Millions to communicate, work from home, and especially not to freak out.

Finally, call me old school, but I agree with point #3. I subscribe to the adage that 80% of communication is non-vocal. Body language and tone cannot be replaced via digital communications.