Posts by "Ilmars"

Tips for hosting and domain providers to improve email user expierience

A couple of weeks ago, I attended the virtual edition of Cloudfest and ended up watching the Verisign presentation “Understanding Cloud growth using domain names” presented by Andy Simpson. 

One particular slide caught my attention, where Andy talked about how an initial domain purchase for email use can lead to the attachment of hosting packages and associated products.

Let’s not forget that despite customers purchasing a domain from your company, they can choose to purchase an email solution from someone else, which is why I’d like to talk about actions that companies can take to proactively improve email user experience, so they don’t lose their customers.

black iphone 5 on white surface

1. Offer choice 

Creating your own email app is relatively easy but creating and maintaining a great app that consumers will be happy with is challenging. There are plenty of companies out there entirely focused on providing a great email experience and ready to partner with service providers.

We can separate email buyers into two categories:

  • Simple Solution:  The user might use the software for business purposes, or they might not. The solution needs to be affordable and easy to use and doesn’t require additional features. Providers such as Atmail, Zimbra, Rackspace, Axigen or Titan mail are great at this.
  • Productivity suites: These go beyond just email. Additional features or collaboration tools are the keys here. These tend to be the one-stop shop to run your business on the cloud, including document editors and video chat software. Best examples would include Zoho, Google Workspace, Microsoft 365, Open-Xchange, etc.

2. Adding email migration

Why does migration matter? More than 75% of business email customers are what we call very-small-business with 1-10 seats. VSBs typically do not have IT admin and are almost always migrating from consumer emails such as Gmail, Yahoo, Outlook. 

By allowing the end-user to have all their email from the start, in their new inbox, they can concentrate on what matters: Running their business. 

Ideally, there should be migration available for two use cases:

  • Consumer email to business email 
  • B2B email migration – some users will start with a more affordable option before they scale to a size where they can benefit from productivity suites.

At ShuttleCloud we help various partners including Gmail and Comcast with user-friendly email migration solutions. Here is how hosting company One.com utilises our migration solution: video

CONCLUSION

Offering email products alongside the purchases of domain names is clearly a no-brainer. However, to successfully address customers’ needs and to up-sell additional products requires a focus on customer experience.

Keeping your email safe

Most of the software we use is cloud-based, most importantly, email! I have 5 email accounts, and each one of them has a very specific purpose. Some of my email accounts contain sensitive information, so how can we keep email safe? 

According to a survey published by CIGI-IPSOS (Internet security and trust), email users take the following safeguards in regards to email security:

Most internet users proactively take actions to safeguard their email accounts by changing their passwords regularly and avoiding opening emails from the unknown sources

Some other things you can do to protect your email are:

  • Enable 2FA – which means an additional step of verification when accessing your email from a new location or device (can be done via SMS, USB-key or application on your mobile device)
  • Avoid phishing attacks – Most email users are aware of 3 golden rules, which are:
    • Always be on the lookout for an unofficial or misspelt email address; delete these emails immediately  
    • Never download any attachments or click on links from somebody you do not know
    • Never send your login credentials over email. Not one service ever will ask you to send this type of information over email.
  • Secure your devices – Having your devices protected by a password is not always enough. For additional security, I recommend turning on the lock screen automatically and setting a timer to <5 minutes for a computer and <1 minute for your mobile devices
  • Use a strong and unique password for each account – The most significant mistake anyone can make is to use easy-to-guess passwords such as “Qwerty123”, “favouritefooballteam,” “yourname1”. A good password has to include both capital and lower-case letters, numbers and special symbols
    • Password managers can be beneficial to generate and store complicated passwords. 

Keep calm and stay protected! 🙂

Google Contacts API is retiring

Hello,

This is a quick reminder to developers utilizing the Google Contacts API (v3). It has been deprecated and will officially retire on June 15. The People API will be its replacement.

black laptop computer

In fact, the People API has been around for a while, created to merge user data from various Google products, including G contacts & users, Google+ (RIP), and Gmail. 


The API is built on HTTP and JSON (so that any standard HTTP client can send requests) instead of the older GData protocol. It was created to improve the user experience and the ability to share data between platforms.