Posts in "Email"

Email Migration And Email Forwarding: Do You Know The Difference?

Imagine the following scenario: You’ve just graduated from college and have entered the workforce. Finally, it’s time for a real paycheck—congratulations! You’ve also been given a shiny new work email address. Neat, right? But there’s a problem…

You still receive emails you’re interested in your old college email address, and you want to receive these same emails to your personal email instead. You could keep checking your college email, but no one wants to juggle three inboxes!

What’s the solution? There are two options here—email forwarding and email migration. But what’s the difference?

Email Forwarding

Email forwarding allows you to automatically resend all emails received from one inbox to another inbox. In our example, you could set up email forwarding on your college email, and then any email you receive will automatically be forwarded to your personal email.

This is simple to set up in most email clients and is the quickest solution for a temporary fix. You can find instructions for Gmail and Comcast here:

How to set up forwarding in Gmail

How to set up forwarding in Comcast

But why is this not ideal in the long term? Let’s jump back to our example. You’ve been at your new job for a few years now, and your emails from old classmates have all dried up. Nothing else is being forwarded of any value. It’s time to shut it down, but you don’t want to lose all your old love letters and gossip from your golden college years! How can you keep everything? Email migration time!

Email Migration

When the time has come to move from one email address to another permanently, email migration is the way forward. It allows you to transfer all of your emails, including any attachments, from one inbox to another. You also get all your contacts!

Whether your story is just like our example and you need to transfer a single inbox, or you’re a business owner looking to migrate thousands of inboxes, we’ve got a migration solution for you.

I want to migrate a single inbox

ShuttleCloud powers the migration process for the biggest email providers in the world, including Gmail and Comcast. You can migrate from any provider to another, or within the same provider. The steps for each provider will vary, but here are some instructions for the main ones:

Gmail migration instructions

Xfinity for Comcast migration instructions

I need migration services for my business

For large-scale migrations, ShuttleCloud offers two options. The best for you will depend on how you’re looking to offer this migration service to your customers/users.

1. Migration using the ShuttleCloud API

Technical jargon aside, using our API is basically a way for your users to access migration services from within your own platform. You’ll need your engineers to build some framework around this, but it offers you complete flexibility in how everything looks. For example, this is how we offer migration services to Gmail—we do the raw work in the background, and they make it look pretty and offer a seamless experience to their users.

2. Using a ShuttleCloud migration portal

If you want a ready-to-use solution with minimal engineering involvement on your side, a ShuttleCloud-hosted portal is the way to go. Our team of engineers and designers will build a portal to your exact specifications, allowing you to offer your users the exact experience you have in mind. As you don’t need a lot of technical work on your side, it’ll free up your engineering team’s valuable time, while still delivering a customized solution. We’ve covered how we’ve designed and built these portals in detail here.

Which solution is best for me?

Whether you’re migrating your old college inbox, or need a powerful portal to move thousands of inboxes daily, Shuttlecloud is here to help. We’re here anytime to discuss your needs and find the best solution for you and your users—get in touch with us here to learn more!

What do we know about email?

At ShuttleCloud most of us are email geeks. We live and breathe it. We’ve migrated a bucket load of them for starters (over 50 trillion!). Life would be much different if Ray Tomlinson hadn’t invented them 50 odd years ago.

Ray Tomlinson, Inventor of electronic mail

Here’s some more facts about our electronic companion. Let us know if we’ve missed any. We’d love to hear more!

  • The first email address was tomlinson@bbn-tenexa
  • The first free email providers were  AOL, Hotmail, and Yahoo (and they are now still in the top 10)
  • In 1991 the email reached space by sending its first email by the STS-43 Atlantis crew
  • In 2021, 319.6  billion emails were sent per day
  • There are over 5.5 billion email accounts around the world
  • The average person opens their inbox about 15 times per day
  • The estimated amount of emails sent in a work environment is 100 per day 
  • Each second there 3.1 million emails are sent 
  • Gmail is the largest email provider with more than 1 billion accounts 

Who knows how email will evolve and where it will take us!? But it’ll surely be a big part of our lives for years to come. We hope!

Partnership agreement StartMail and ShuttleCloud

ShuttleCloud and StartMail have agreed to partner to provide users with a simple way to migrate email and contacts onto the StartMail interface. Users’ email data is ready in their new inbox in just a few clicks allowing for a quick and smooth onboarding experience.

StartMail migration portal powered by ShuttleCloud

StartMail Is a private email provider you can trust – Built by the founders of Startpage – the world’s most private search engine. StartMail is on a mission to empower people to take back their online privacy. To learn about StartMail, visit:

ShuttleCloud Is a software platform that powers consumer email migration and address book import for some of the biggest technology companies in the world, including Google, Yahoo, and Comcast. ShuttleCloud’s APIs and platforms are used by hundreds of thousands of people each month.

Robert Beens, CEO of StartMail:

“The online world is increasingly turning to privacy-respecting e-mail providers, but no-one wants to start from scratch. Migrating your old email and contacts is an essential step. The genius people of ShuttleCloud have turned this into a super-easy experience, facilitating freedom of choice, and unlocking the chains of legacy Big Tech companies.”

Angel Mendoza, CEO of ShuttleCloud:

“As more email users trend towards confidentiality and security-focused email providers, we are proud to have the trust of StartMail to onboard customer data to one of the world’s leading and longest-running companies in their field. We are thrilled to play a role in their users taking back their online privacy.”

The design behind ShuttleCloud’s migration portals

We are proud of our portals. They allow the end-user to migrate their emails and contacts from one provider to another quickly and efficiently.

On the outside they seem simple and pain-free. And Ultimately, that’s our goal. But there’s a lot of work that goes on behind the scenes to make this possible.

Why do we need a migration portal?

ShuttleCloud works with the world’s biggest email providers. Our migration platform makes it possible to migrate 30 million emails and more than 3 million contacts each day.

It works by integrating our clients’ technology with their user interface, However, integrations are long and tedious, they require customization and massive workforce from engineering.

So, our goal was to design a migration portal that would allow adaptation to each client’s aesthetic brand guidelines avoiding customization, as well as maintaining a controlled user journey.

We also wanted to create a straightforward prototype that would help our prospective leads understand how to use our tool.

Low fidelity wireframes

Before setting any design decisions in stone, we tested the portal’s flow through wireframes. After reiterating a few times, we delivered two versions that were ready for early usability testing.

Here we were testing the user experience with Ryan, who had never seen the portal before.

Analytics data

​Qualitative research, i.e. usability testing sessions, allowed us to identify potential usability issues early, which made it quick to fix them before a single line of code was written. 

High fidelity wireframes

After validating our design assumptions, it was time to proceed with the high fidelity wireframes and refine and polish the designs until their completion. This process involved both designing for mobile and desktop devices.

The ​​​Design system

We first created a design system with ShuttleCloud branding: components, palette color, font, buttons, etc. Then, we went through a thorough examination of font readability and color contrast. Finally, we delivered a coding-ready design that standardizes the graphical interface of the service. It was documented in a User Interface style guide.

Design Versatility

To achieve design versatility we created a design guide of easily modifiable components and styles. This system allowed experimenting with color schemes, typography, and styles to see what looked best. Making changes to the design was fast and efficient. But most importantly, it helped us quickly adapt to a different brand aesthetic, so that we could reach new leads with a migration portal that was ready to implement.

If you would like to put our portal to the test, get in touch and we’ll be happy to help.

6 Reasons Why People Use Gmail

With 1.5 Billion users, Gmail is the most used email service in the world! But why is it so popular?

  1. It connects with other platforms

Google was created in 1998 and since then has been expanding its long list of online products including; Drive, Maps, Hangouts and Photos. What’s great is that they all sit under one roof and integrate perfectly with each other. On top of this Gmail can integrate with over 4,000 3rd party apps.

original gmail
original gmail 2004
  1. You can use it almost everywhere!

Due to its massive amount of users, most apps, browsers, smartphones, tablets and computers make Gmail easily accessible. So you’re never too far away from checking your inbox!

  1. It stops unwanted emails

Gmail has a strong prevention of Malware and Phishing and blocks a massive 10 million unwanted spam per minute, they warn you if an email looks dodgy and even prevent you from clicking on it. 

  1. Personalization 

The platform allows you to personalize and organize your inbox with rules and filters and you can even snooze the less urgent emails.

  1. Constant innovation 

Gmail often adds new features, making the experience even better.

  1. It’s Free

Enough said.

Top German Email providers (2021)

The German Market is unlike any other; We generally go for German services over the rest of the world. The email market is no different; German email providers have a whopping 64% of the market!

Ionos (formerly 1&1 IONOS and 1&1 Internet) is the top company in the industry, owning the WEB.DE, GMX, and 1&1 brands.

GMX has been the top German email provider in the past, but WEB.DE took over in 2021. WEB.DE made its way to the top of the list with a 1,5% growth (2021), beating GMX by only 0,2%, according to Statista.

Even though German national providers own most of the market share, international email providers such as Gmail have gained more users with almost 2% in the last couple of years, reaching and maintaining 3rd place. Here is a comparison of 2019 vs 2021:

Email Marketing Checklist: Your Easy Guide To Campaign Success

As digital marketing continues to evolve, email marketing remains one of the most effective tools for businesses of all sizes. However, creating and executing a successful email campaign requires more than just crafting a compelling message and clicking “send.” In this article, we will give you a comprehensive email marketing checklist that you can use to ensure your email campaigns are effective, engaging, and drive results.

13 steps to the perfect email marketing campaign

1. Define your email marketing objectives

Before you start crafting your email campaign, it’s important to define your objectives. What do you hope to achieve with your campaign? Whether it’s increasing brand awareness, generating leads, or driving conversions, having a clear objective will help you create a targeted message that resonates with your audience.

2. Define your target audience

To create an effective email campaign, you need to know who your target audience is. Who are you trying to reach with your message? Once you have defined your target audience, you can create personalized messages that speak directly to their needs and interests.

3. Create your email marketing list

Building an email list is a crucial step in email marketing. You can start by collecting email addresses through your website, social media, events, or other channels. It’s essential to ensure that the individuals on your email list have opted-in to receive your messages to avoid spam complaints.

4. Choose an email marketing service provider

Choosing the right email marketing service provider is crucial to the success of your campaign. Look for a provider that offers features like automation, segmentation, and personalization. Also, ensure that the provider you choose is GDPR and CAN-SPAM compliant.

5. Craft a compelling subject line

Your subject line is the first thing your subscribers will see in their inbox, so it’s essential to make it attention-grabbing. You can craft a perfect email, but if the subject line isn’t convincing, they’ll never see it. Use language that is clear, concise, and compelling. Personalization and urgency can also be effective tactics.

6. Create a clear and concise message

The body of your email should be clear and concise, and communicate your message effectively. Use short paragraphs, bullet points, and images to break up the text and make it easy to read. Ensure that your message is relevant to your target audience and aligns with your objectives.

7. Optimize your email design

Your email design should be optimized for both desktop and mobile devices. Use a simple and clean layout that makes it easy for readers to follow the email and click the CTA at the end. Also, use images and colors that are consistent with your brand.

8. Use segmentation to personalize your messages

Segmentation allows you to send targeted messages to specific groups of subscribers. You can segment your list based on demographics, behavior, or interests. Personalization can significantly increase engagement and conversions—if messaging is relevant, people will listen!

9. Include a clear and visible call-to-action

Your email should include a clear and visible call-to-action (CTA) that encourages subscribers to take action. The CTA can be a button or a link that directs the reader to your website or landing page. Use language that is actionable and specific, such as “Shop Now” or “Download Your Free Guide.”

10. Test your email campaign

Before sending your email campaign, it’s essential to test it to ensure that it displays correctly on different devices and email clients. Send a test email to yourself and colleagues to check for typos, formatting issues and errors. Make sure you click every link to ensure they all work correctly.

11. Check for spelling and grammatical errors

Spelling and grammatical errors can undermine your credibility and make your message appear unprofessional. Use a spell checker and proofread your email carefully to ensure that it is error-free. Recent example from an Email Meter industry benchmarks email: I nearly declared an industry to be the ‘bustiest’ in 2022, luckily I caught this and corrected it to ‘busiest’ before sending. This would have been an embarrassing mistake for sure!

12. Ensure email deliverability

Your email campaign is only effective if it reaches your subscribers’ inboxes. To ensure email deliverability, you need to follow best practices like using a verified email address, avoiding spam trigger words, and avoiding spam traps.

13. Monitor your email campaign metrics

Monitoring your email campaign metrics can help you measure the effectiveness of your campaign and make data-driven decisions. Track metrics like open rates, click-through rates, and conversions to optimize your future campaigns and improve results.

In Summary

Email marketing can be a powerful tool to connect with your target audience and drive results. By following this comprehensive email marketing checklist, you can create effective and engaging email campaigns that drive conversions and achieve your specific objectives.


1. What is the best day and time to send emails?

The best day and time to send emails can vary depending on your target audience and industry. However, Tuesdays, Wednesdays, and Thursdays tend to have higher open rates, and mid-morning or early afternoon tends to be the best time to send emails.

2. How often should I send emails to my subscribers?

A: The frequency of your email campaigns should depend on your objectives and your subscribers’ preferences. However, it’s essential to maintain a consistent schedule and avoid bombarding your subscribers with too many emails.

3. Can I personalize my email campaigns without segmentation?

Personalization can be effective even without segmentation. You can use dynamic content or personalized subject lines to create a personalized experience for your subscribers.

4. How do I measure the success of my email campaign?

You can measure the success of your email campaign by tracking metrics like open rates, click-through rates, and conversions. Use these metrics to optimize your campaign and improve results.

5. What should I do if my email campaign has a low open rate?

If your email campaign has a low open rate, try changing your subject line, improving your email design, or segmenting your list. A/B testing can also help you identify the most effective strategies for improving open rates.

Simplify Your IMAP Migration with These Expert Tips

Introduction to IMAP Migration

What is IMAP?

Internet Message Access Protocol (IMAP) is an email protocol that allows users to access their email messages on a mail server. Unlike its counterpart, POP3, IMAP enables users to manage their emails on the server without downloading them to a local device. This makes IMAP an excellent choice for individuals and businesses looking to access their email from multiple devices.

Reasons for IMAP Migration

There are several reasons why you might consider an IMAP migration, including:

  1. Switching email service providers for better features or pricing.
  2. Migrating from an older email system to a more modern one.
  3. Consolidating multiple email accounts into a single account.
  4. Enhancing security and compliance requirements.

Preparing for IMAP Migration

Assess Your Email Environment

Before starting the migration, take stock of your current email environment. Identify the number of email accounts, the size of mailboxes, and any specific requirements or customizations you may need during the migration. This assessment will help you create a comprehensive migration plan.

Create a Migration Plan

Develop a detailed migration plan that outlines the steps and timeline for your IMAP migration. This plan should include:

  1. Selection of a migration tool.
  2. Communication with users about the migration process.
  3. Data backup and validation.
  4. Testing and validation of the new email environment.

Backup Your Data

Before beginning the migration, ensure you have a complete backup of your email data. This will help you quickly recover from any potential data loss during the migration process.

Expert Tips for a Smooth IMAP Migration

Use a Migration Tool

There are numerous IMAP migration tools available to streamline the process. These tools can help you automate the migration, minimize downtime, and ensure a seamless transition. Research and select a tool that meets your specific requirements. ShuttleCloud specializes in providing migration solutions! You can reach out to us here

Optimize Your Mailbox Structure

Before migrating, review your mailbox structure and make any necessary optimizations. This includes cleaning up unnecessary folders, archiving old emails, and organizing your inbox. An optimized mailbox will ensure a smoother migration process and better performance on the new system.

Monitor the Migration Process

Keep a close eye on the migration process to quickly identify and address any issues that may arise. Monitoring will help you maintain control over the process, ensuring a successful migration.

Test Email Functionality

Once the migration is complete, test your email functionality to ensure everything is working as expected. This includes sending and receiving emails, syncing folders, and checking for any missing emails or data.

Communicate with Your Team

Keep your team informed about the migration process and any potential downtime. Provide them with clear instructions on how to access their email after the migration and who to contact if they encounter any issues. Transparent communication can help alleviate any concerns and ease the transition for your team.

In Summary

Simplifying your IMAP migration is achievable by following these expert tips. Assess your email environment, create a detailed migration plan, and backup your data before starting. Utilize a migration tool, optimize your mailbox structure, monitor the process, and test email functionality after completion. Finally, maintain open communication with your team throughout the process. By adhering to these best practices, you can ensure a seamless and successful IMAP migration.


1. How long does an IMAP migration typically take?

The duration of an IMAP migration depends on several factors, including the number of email accounts, mailbox size, and the migration tool used. Smaller migrations may take just a few hours, while larger migrations can take days or even weeks.

2. What is the difference between IMAP and POP3?

IMAP (Internet Message Access Protocol) allows users to access and manage their emails on the server without downloading them to their devices. POP3 (Post Office Protocol 3), on the other hand, requires users to download emails to their devices, making it less suitable for users who need to access their email from multiple devices.

3. Are there any risks associated with IMAP migration?

Some risks associated with IMAP migration include data loss, downtime, and potential disruptions to email functionality. By following best practices and expert tips, you can minimize these risks and ensure a successful migration.

4. Can I migrate from POP3 to IMAP?

Yes, you can migrate from POP3 to IMAP. This process typically involves configuring your email client to access the email server using the IMAP protocol and transferring your emails to the new IMAP account.

5. Do I need to inform my team about the IMAP migration?

Yes, it is essential to keep your team informed about the migration process. This includes informing them about any potential downtime, providing instructions on accessing their email after the migration, and offering support for any issues that may arise.


How to migrate your email from GMX to GMAIL

If you are interested in migrating from GMX to GMAIL here is a video explaining the process

Screen demo of email and contact migration from Gmx to Gmail

Sign in to your Gmail Account and once you are inside your inbox click on the gear icon located on the top right corner, then you have to click on see all settings followed by the accounts and import tab and click on import mail and contacts.

Image gmail settings

A pop up window will appear in which it will ask you to enter your email account and password. Select what information you will like to import and close this window as the import process will begin. You will receive a confirmation notification on your inbox when its done. Locating your imported emails is easy, just search on the folders on the left corner under your GMX email.

How to migrate your email from OUTLOOK to GMAIL

If you are interested in migrating from AOL to GMAIL here is a video explaining the process

Screen demo of email and contact migration from Outlook to Gmail

Sign in to your Gmail Account and once you are inside your inbox click on the gear icon located on the top right corner, then you have to click on see all settings followed by the accounts and import tab and click on import mail and contacts. 

Image gmail settings

A pop up window will appear in which it will ask you to enter your email account and password. Select what information you will like to import and close this window as the import process will begin. You will receive a confirmation notification on your inbox when its done. Locating your imported emails is easy, just search on the folders on the left corner under your Outlook email.