Europe likes its national email providers.

Email Providers in Poland

One of the noticeable trends in my research as an email geek is that European ISPs and email providers such as Orange, Sky, TIM (Italia), KPN, #1und1 possess a firm foothold on the email usage of their respective countries:

By nature, my curiosity took me immediately to Poland, where I have many friends and spent one Christmas holiday. Lots of Zurek, Bigos, Zubrowka, and of course, Pierogies. 

The trend mentioned above continues in the eastern bloc, according to Research Gemius/PBI (the standard of internet audience measurement in Poland); aside from Gmail, all the other leading email services are Polish ( wp.pl, onet.pl, interia.pl, o2.pl ), and they account for 17+ million users in a market of an estimated 27 million users.

Email usage in Poland

In Latin America, where I was born and raised, except for a couple of countries, the foothold is held by Microsoft brands (Outlook, Hotmail), Gmail, and Yahoo. More to come.