The German Market is unlike any other; We generally go for German services over the rest of the world. The email market is no different; German email providers have a whopping 64% of the market!
Ionos (formerly 1&1 IONOS and 1&1 Internet) is the top company in the industry, owning the WEB.DE, GMX, and 1&1 brands.
GMX has been the top German email provider in the past, but WEB.DE took over in 2021. WEB.DE made its way to the top of the list with a 1,5% growth (2021), beating GMX by only 0,2%, according to Statista.
Even though German national providers own most of the market share, international email providers such as Gmail have gained more users with almost 2% in the last couple of years, reaching and maintaining 3rd place. Here is a comparison of 2019 vs 2021: