Posts tagged "email geeks"

Gmail, 15+ years and running better than ever

Sixteen years ago, Google surprised many with Gmail’s launch, its own web-based email client. Now it’s the #1 client in the world.

According to Litmus, it now reigns supreme among email clients worldwide. Based on data collected from 1.09 billion emails opened, Gmail is #1, with 38% of the market share. Apple’s strong foothold on the desktop and mobile phone industry also provided it with a 38% market share when we combine both experiences together.

Gmail #1 Email Client in the World

With 1.5 billion users, Gmail has grown into one of Google’s most successful products and the most popular email client in the world.

Let’s see what the next years contribute to this dominance especially in the business email space https://blog.shuttlecloud.com/cloud-business-email-market-to-double-by-2024/

Email Providers in the Netherlands

Per a national email survey from Spotler Gmail and Hotmail (Outlook.com) are neck and neck as the most used email providers in the Netherlands.

While national providers like KPN and Ziggo are most popular among the older Dutch population.

Answer to which e-mail providers do you use in the Netherlands?

60% of people surveyed said they used Gmail, and another 60% said they used Hotmail.

Let’s remember that most people have more than one email account.

Some exciting conclusions, especially for web marketers, are the following:

  1. More than half of the Netherlands reads their emails on a smartphone
  2. 88% of Dutch people subscribe to at least one email newsletter in the past year
  3. 73% have bought something at least once in the past year due to a mailing list.

#2 and #3 are a result of email communication being considered a more diverse communication channel than social media. Primarily the subscription to email newsletters for discounts, brand interest, and a surprise when it’s your birthday.