Per a national email survey from Spotler Gmail and Hotmail (Outlook.com) are neck and neck as the most used email providers in the Netherlands.
While national providers like KPN and Ziggo are most popular among the older Dutch population.
60% of people surveyed said they used Gmail, and another 60% said they used Hotmail.
Let’s remember that most people have more than one email account.
Some exciting conclusions, especially for web marketers, are the following:
- More than half of the Netherlands reads their emails on a smartphone
- 88% of Dutch people subscribe to at least one email newsletter in the past year
- 73% have bought something at least once in the past year due to a mailing list.
#2 and #3 are a result of email communication being considered a more diverse communication channel than social media. Primarily the subscription to email newsletters for discounts, brand interest, and a surprise when it’s your birthday.