More active users—this is the goal. However, we forget that before they can run, the users have to learn to crawl. The first step towards getting more active users is to figure out the users’ first interactions with the service.
Billions of Users… But a Lot to Improve
In spite of email’s status as one of the most popular online services and a mature product in terms of user interface and features, email providers have a lot to improve on in terms of user onboarding. So what are the key factors in a user onboarding process for an email service? What are the best practices if we want to improve the user experience?