Posts tagged "Google"

The Most Popular Email Providers in the U.S.A.

Gmail (Google), 1 billion active monthly users worldwide. Outlook (Microsoft), more than 400 million active users worldwide. Yahoo Mail (recently acquired by Verizon), 225 million active monthly users. These are the numbers of the top email providers vying for a marketplace of 2.6 billion global users, according to Radicati Group’s independent analysis.

But, what will we found if we pay attention just on the U.S. market? The U.S. is a market where 85% of all people use the internet and over 246 million are monthly email users (meaning they send at least one email per month).

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Email, a consumer service and a business necessity

The way I first perceived email was, it was something my parents did for work.” These words are from a 21 year old senior interviewed by the Wall Street Journal for an article on the perception of email amongst  younger generations.

Our first reaction when we started reading was that it was going to be yet another article forecasting email’s imminent demise. But in reality, it’s clear that insights like these actually help us understand that there still is a future for email as a communication tool.

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