Comcast, the leading American mass media company, is one of the largest broadcasting and cable providers in the world. Through the XFINITY Connect web portal, Comcast provides email and voicemail access to its high-speed internet/voice customers.
The Comcast XFINITY team wanted a solution that would improve new users’ onboarding by seamlessly importing emails and contacts from their previous webmail providers.
“The way I first perceived email was, it was something my parents did for work.” These words are from a 21 year old senior interviewed by the Wall Street Journal for an article on the perception of email amongst younger generations.
Our first reaction when we started reading was that it was going to be yet another article forecasting email’s imminent demise. But in reality, it’s clear that insights like these actually help us understand that there still is a future for email as a communication tool.
Gmail (Google), 1 billion active monthly users worldwide. Outlook (Microsoft), more than 400 million active users worldwide. Yahoo Mail (recently acquired by Verizon), 225 million active monthly users. These are the numbers of the top email providers vying for a marketplace of 2.6 billion global users, according to Radicati Group’s independent analysis.
But, what will we found if we pay attention just on the U.S. market? The U.S. is a market where 85% of all people use the internet and over 246 million are monthly email users (meaning they send at least one email per month).
