Cloud Business Email Market to double by 2024

The cloud business email market will double by 2024. Led by GSuite (Google) and Office365 (Microsoft) — business email is expected to grow from $40 billion to $80 billion in just four years per a study by Radicati.

If your company is still maintaining on-premise infrastructure, you might be missing out on:

  • Lower deployment and implementation costs
  • A smaller IT department
  • Predictable ongoing costs
  • Refocusing IT resources for more valued projects
  • Higher uptime and a better product

With companies like open-Xchange via OX App Suite, Icewarp, and Zoho bringing different variables into the mix ( opensource, privacy, price points), the business email wars will be heating up in the next coming years.

Cloud business email market to double by 2024
Cloud business email market to double by 2024

Covid-19 impact on digital communications + our growing dependence on ISPs

  1. 93% of Americans view a significant interruption to their internet, cellphone service as a very or moderately big problem during the COVID-19 outbreak.
  2. 75% say they have used email or messaging services to communicate with others, while 70% report that they have searched online for information about the coronavirus. 
  3. 64% think the internet and phones will help but are not a replacement for face-to-face encounters.
  4. 16% report using the internet or email to connect with doctors or other medical professionals due to the outbreak.

These are some of the key findings from a Pew Research Center survey of U.S. adults conducted online between March 19-24: https://www.pewresearch.org/fact-tank/2020/03/31/americans-turn-to-technology-during-covid-19-outbreak-say-an-outage-would-be-a-problem/

Internet providers such as Comcast, Verizon, ATT, Charter, and Frontier have the growing responsibility to secure and improve their infrastructure. Allowing Hundreds of Millions to communicate, work from home, and especially not to freak out.

Finally, call me old school, but I agree with point #3. I subscribe to the adage that 80% of communication is non-vocal. Body language and tone cannot be replaced via digital communications. 

How Cyber Planking helps unite ShuttleCloud during the quarantine!

How the best work-from-home tool can be attempting to be human!

March 26th, 2020

We’re all here; it is unavoidable. Current world events have most of us and our teams working from home. There are millions of articles on how to be productive remotely, how to set up your home office, and what are the best tools to use.

What I find missing are articles on how to keep your culture going, how to stay “human” and not become virtual avatars. How to keep the unique identifiers that make our teams special and make us bond at the workplace.

One of ShuttleCloud’s core values is“we are in the trenches, together,”we are a team that helps each other out. Don’t get me wrong; you can still do this remotely. I know remote companies that do this every day.

However, how do you adapt if this is your new reality? In a team full of camaraderie, high fives, and jokes, what can we do?

Spoiler: I don’t have a definite answer, but I have cyber planking:

Our founder Eduardo, taking on the challenge

Yes, every day at 12:33 pm, the ShuttleCloud team unites, we put our laptops down, see our faces in a non-meeting environment, make a joke or two, and then we plank:

Rafa having a great laugh!

What’s been even better are people who are not planking joining in. Why? I guess it’s because we are in the trenches together.

Tomas uses his baby as a weight

All you need is the following:

  • Your favorite video conference software
  • A designated timer (they do not get to plank 😞)
  • And once somebody falls, have them shout out their name.

And of course, make it into a challenge:

Competition makes everything better, we compete individually and by tiers

Recap on Slack included:

Carlos does a great job as our timekeeper

In the spirit of competition, our team average is 2:52, with a median of 2:46. I want to call out our friends at SheetGo & MarketGoo (fully-remote team, not sure about fit) and get their times.

I would also like to remind leaders not solely to focus on productivity tools in these coming months but also to keep in mind the well being of your teams. Let your culture and values guide you.

So stay safe, keep productive, and be “human” as best you can.

Our team just can’t beat Uma’s (Ryan’s dog) time:

Ryan's dog Uma is our plank champion!

Italian Email Providers

Italiaonline, the parent company of both Libero and Virgilio mail, has a solid footing in the Italian email market. With more than 11.1 million monthly users, it is the preferred email provider over both Outlook and Yahoo.

According to data from Audiweb / Nielsen, the breakdown of monthly active users in Italy is the following:

  1. Gmail – 19.2 million users
  2. Virgilio and Libero – 11.1 million users
  3. Outlook – 6.2 million users
  4. TIM (Telecom Italia) – 4.0 million users 
  5. Yahoo! – 2.0 million users

German Email Providers

The business market in Germany has always been fascinating to me — Email providers are no different. The main email providers in the German Email Market: Deutsche Telekom & United Internet AG (WEB.DE, GMX, Freenet.de, Strato)  launched “E-mail made in Germany” initiatives in 2013 and those efforts have not been in vain.

Per a study by Convios Consulting GmbH around 67% of German Internet users have their main email inbox provided by a German Provider. Das ist gut!

GMX (25.3%), WEB.DE (23.9%), Gmail (14.8%), Outlook (9.3%), T-Online (8.4%), 1&1 (3.6%), Freenet (2.5%)

The Global Email Market

The email market keeps growing at a steady pace and will reach nearly 5 billion users by 2024.

It was in October of 2018 that Gmail announced it had reached 1.5 billion active accounts: https://twitter.com/gmail/status/1055806807174725633

The worldwide email user market also follows suit. According to the Radicati Group, email is expected to grow to 4.4 billion unique users by 2024. 

Email accounts are also expected to reach 1.86 accounts per person. I, for one, already have five (two business and three personal).

Angel Mendoza

Vice President

Email & Collaboration Industry Fortnightly: October 9, 2019

New Productivity (ben-evans.com)

This is a very insightful post describing the rise of productivity tools that cater to specific professions.

The Future of Work: Announcing a New Strategic Partnership with Dropbox (bettercloud.com)

Our friends at BetterCloud are on a mission to bring order out of the chaos of SaaS sprawl, and I personally am very happy to see them partnering with one of my favorite SaaS services.

WhatsApp to add disappearing message feature in future build (9to5google.com)

We’re not sure whether WhatsApp will continue to focus on consumers, businesses or both. This update hints at cloning a popular Snapchat feature.

Slack Stock Hits Its Lowest Close, Down 37% since Debut (marketrealist.com)

Slack is very popular but Microsoft is not an easy company to compete against in the enterprise software space, and that seems to worry retail investors.

Email & Collaboration Industry Fortnightly: September 25, 2019

Slack releases “shared channels”, a new feature to collaborate across companies

Slack has grown extremely fast based on the premise of improving internal communications at work. With “shared channels”, they’re hoping to “break down the walls”, as their announcement says, and go beyond internal chat. I haven’t tried it yet but I’ve heard good things about it.

The latest version of Yahoo Mail helps users find attachments and deals

The product team at Verizon Media continues improving Yahoo Mail more and more. We’re big Gmail fans at ShuttleCloud but I’ve been using the Yahoo Mail app for my personal email and was quite impressed. Their 4.6 rating in Google Play shows I’m not the only one.

Kik Messenger is set to shut down, so here are five solid IM alternatives

There are a few interesting things here. On the one hand, I have never tried Viber and I’m amazed it got so big. A lot of these messaging apps were started around the same time, and several found success even though the network effects in the messaging world encourage consolidation. I think that the number of people online grew so much in the last decade that it allowed several competing apps to coexist. One of the most authoritative bloggers in this space is Fred Wilson, who on his blog post about Kik’s shutdown says that Kik still had 10mm monthly users and almost 5mm daily users, many of them teenagers.

Hangouts Chat gets bottom bar redesign with ‘People’ and ‘Rooms’

I’m happy to see Google improving their internal chat tool so they can better compete with Slack and Microsoft Teams. Admittedly, they’re years behind the leaders, but they have competitive advantages like their ability to integrate with Gmail. We’ll be watching them closely.

19 Ideas to Improve User Onboarding in Webmail Services

More active users—this is the goal. However, we forget that before they can run, the users have to learn to crawl. The first step towards getting more active users is to figure out the users’ first interactions with the service.

Billions of Users… But a Lot to Improve

In spite of email’s status as one of the most popular online services and a mature product in terms of user interface and features, email providers have a lot to improve on in terms of user onboarding. So what are the key factors in a user onboarding process for an email service? What are the best practices if we want to improve the user experience?

Continue reading

Email & Collaboration Industry Fortnightly: September 11, 2019

Gmail for Android updated with ‘swipe-to-switch’ account gesture (9to5google.com)

Google continues making improvements to the Gmail app. Many people have multiple Gmail accounts, for work, personal purposes, etc. Gmail for iOS already has a very convenient gesture for switching accounts and this is now available for Android as well.

Google wants to kill text messages and the networks aren’t happy (wired.co.uk)

“RCS is an SMS upgrade” says Nick Lane of Mobilesquared, a mobile market research company, which estimates that there’ll be more than a billion monthly active users of RCS messaging by the end of the year. Up from 311 million users at the end of June 2019, and 3.2bn by 2023.

Google Calendar makes ‘Working Hours’ more prominent, enables by default (9to5google.com)

More and more tech companies are encouraging work-life balance and Google Calendar is now making its “Working Hours” feature more prominent and enabled by default. I personally find that a bit passive-agressive ????

Yahoo Mail down: Huge outage leaves users across the world unable to sign in, with AOL also suffering problems (inews.co.uk)

Yahoo Mail, which is still very popular with hundreds of millions of people, suffered a major outage last week.

50 U.S. states and territories announce broad antitrust investigation of Google (washingtonpost.com)

Will this be anything like the big Microsoft antitrust case of the late 90s? We’ll keep you posted.

Microsoft’s MyAnalytics work assistant now encourages you to slow down and focus (www.pcworld.com)

Microsoft is improving their personal productivity software with data from Office 365 and other sources.