The concept of Startup Culture has attracted loads of attention and it has been often presented as the panacea for work satisfaction. Aspects that are frequently highlighted are fun office spaces, flexible hours, and perks such as free meals, massage sessions, and ping pong tables in the office (here it is: the ubiquitous ping pong table again).
But there must be more to it than what meets the eye for sure. Is the startup culture just a particular aesthetic? Is it enough to offer perks to your employees?