The other day, I read a blog post—an extremely amusing one, in all fairness—mocking the startup world. I’m sure it has ended up on your Twitter feed; it uses a certain swear word in every line. Yup, this one.
It got me thinking, which can only mean trouble ;). Seriously, it did get me thinking: yes, there are some perks and attitudes in startups that lend themselves to mockery and some personalities who can be easily caricatured. But if I were you I wouldn’t throw the baby out with the bathwater, not just yet. Wait until you read this blog post, at least.
So, the Office Manager Wants to Become a Data Scientist, Say Whaaat?
Imagine yourself in the following situation. You know your team, their strengths and their weaknesses. You know which members need to improve and in which areas. Like most, your team is made up of a variety of people: members who are eager to learn, who read everything they find, and others who don’t, for any number of reasons.
Even when you try to remind them to spend work time learning—remember, improving is part of the job—they don’t do it. They always have too much to do and can’t find the time.
Gmail (Google), 1 billion active monthly users worldwide. Outlook (Microsoft), more than 400 million active users worldwide. Yahoo Mail (recently acquired by Verizon), 225 million active monthly users. These are the numbers of the top email providers vying for a marketplace of 2.6 billion global users, according to Radicati Group’s independent analysis.
But, what will we found if we pay attention just on the U.S. market? The U.S. is a market where 85% of all people use the internet and over 246 million are monthly email users (meaning they send at least one email per month).
After seeing how our office shapes our behaviours and promotes our culture, my curious mind wanted to know what was behind all this. Now here I am, about to share it with you lucky people 😉
I promise I’ll avoid expressions like, “it’s not an office, it’s an experience,” that will make you want to run a mile.
More active users—this is the goal. However, we forget that before they can run, the users have to learn to crawl. The first step towards getting more active users is to figure out the users’ first interactions with the service.
Billions of Users… But a Lot to Improve
With more than 71 million active internet users, Germany is one of the most mature and attractive markets for the internet service providers (ISPs) and telecoms of the world.
Email is one of the most popular services companies offer in this market. There are dozens of email providers in Germany, but what are the most popular email services there? According to a survey done by Statista, titled Leading 10 e-mail providers in Germany in 2015, these are the email providers with the most users: